ASMR: How whispering took over the internet

Autonomous Sensory Meridian Response (ASMR) is an intensely pleasant, tingling sensation that some people feel when they see or hear certain stimulants. This strange phenomenon's trajectory is an intriguing one, and ASMR content is now popular worldwide.

This film explores Weird Sensation Feels Good: The World of ASMR at London's Design Museum, the first exhibition to celebrate the peculiarly pleasant world of ASMR. And it reveals online creators Gibi and Made in France ASMR, the "ASMRtists" who are pushing the boundaries of creativity.

Written and presented by Precious Adesina

Video by Paul Ivan Harris

Commissioned by Lindsay Baker

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14 November 2023